Aditya: The brand with innate perfection
Q. How India’s security market is evolving in South, North, East and Western India?
In the last few years, technological advancement in video surveillance has helped in shaping the industry. Consistent with the on-going demand from heightened security needs, the video security market continues to experience a technology transition from relatively passive analogue CCTV video systems to more sophisticated network-based IP video solutions that include integrated analytics. India takes pride as a nation of 1.25 billon people, wherein security is always primary importance. We are fortunate to lead the industry with a mission to lead India to Billion+ smiles. Having said that, we are continuously evolving with our thrust on to focus on infra and resources to live up to the lead the challenges.
Q.What are the key challenges and opportunities in the India market?
The key challenges faced by the Indian security industry are standardization of process, product and monitoring. There is no single strategic approach to central monitoring or regulatory framework for the Industry and the operation and the ownership of CCTV systems continues to evolve and change without a national guiding strategy. The market offers opportunities at various levels – transition, upgrades, customization, and value added to an existing system. With an effective customer feedback mechanism, education, training and service framework in place, it is both affordable and accessible.
Q. What are the key trends that are driving the security market in India?
The security surveillance has become a major concern for SMEs, shops, residential complexes, and large companies. The government, in general, has been the biggest segment in terms of volume demand. PSUs are also a major vertical with significant demand. In the last few years, technological advancement in video surveillance has helped in shaping the industry. Consistent with the on-going demand from heightened security needs, the video security market continues to experience a technology transition from relatively passive analogue CCTV video systems to more sophisticated network-based IP video solutions that include integrated analytics. In sync with global market trends, we foresee that IP technology, integrated solutions, and cloud storage may drive the future markets driven by continuous technological enhancements, such as Storage Area Network (IP SAN) for storage, scalability, video analytics, face recognition and so on.
Q. What trend will drive security industry in near future?
In the last few years, technological advancement in video surveillance has helped in shaping the industry. Consistent with the on-going demand from heightened security needs, the video security market continues to experience a technology transition from relatively passive analogue CCTV video systems to more sophisticated network-based IP video solutions that include integrated analytics. In sync with global market trends, we foresee that IP technology, integrated solutions, and cloud storage may drive the future markets driven by continuous technological enhancements, such as Storage Area Network (IP SAN) for storage, scalability, video analytics, face recognition and so on.
Q. Which verticals are key contributors?
Since all sectors need security and well aware of the benefits of surveillance, there is not just few segments that can be singled out. Yet, the significant contributing sectors are, Retail, City surveillance, Transport, Hospitality, Infrastructure, Reality, and Banking.