KARAM’s Savethesaviours campaign for healthcare workers

KARAM, India’s leading Personal Protective Equipment (PPE) manufacturing company, has initiated an awareness drive “Savethesaviours campaign” to highlight the threats that healthcare workers are facing everyday, while selflessly working to save the country from the pandemic.

Healthcare workers are the real heroes who are putting their lives at stake by contributing towards saving lives and making people feel safer. And, in order to help them, KARAM has introduced the ‘Savethesaviours’ campaign. Launched in May across KARAM’s social media platforms, the campaign will be on till July 7, 2020 and is divided into three phases. Each of these aims to raise awareness about the day-to-day threats that the healthcare workers are currently facing.

The overall campaign delivers a powerful message on social media to show support towards the community and indicate threatening hazards at the workplace, and recommends the right use of PPE equipment and key product features that KARAM has on offer.

According to Kavita Nigam, Chief Human Resources Officer at KARAM Group, the campaign conducted in three phases will bring the healthcare workers of India into its fold and drive a collaborative approach towards their safety and well-being during the ongoing situation.”